Back on their Perch: Liverpool Win 20th Title

The great Manchester United manager, Sir Alex Ferguson, famously revelled in “knocking Liverpool right off their f*****g perch”, when he referred to surpassing the Anfield side’s total of top-flight titles. But, after their emphatic 5-1 victory over Tottenham in the Premier League on Sunday 27th April 2025, Liverpool have drawn level with Man United, withRead more

The Early Era of Football Sponsorship  

Liverpool Carslberg sponsor

Football sponsorship in the UK began with humble origins. When the first commercial deals were struck, they felt like bold experiments rather than standard practices. Sponsorship logos were small and discreet, blending into shirts without overpowering team crests. Initially, clubs were hesitant about opening their jerseys to corporations. However, the allure of additional revenue wasRead more

Italian Title Race to Go to the Wire… and a Play-Off?

Inter Milan player looking worried

Across Europe, domestic football league competitions are reaching tempo di sedere cigolante, as we’re almost sure the Italians do not call squeaky bum time. In England, Liverpool are coasting towards a record-equalling 20th top-tier title, whilst in Germany, Harry Kane finally looks set to end his long wait for silverware, with Bayern closing in onRead more

The Premier League’s Unsung Heroes: 5 of the Most Underrated Players of All Time

Mousa Dembele of Belgium

In the dazzling theatre of Premier League football, the spotlight often shines brightest on goal-scoring strikers and flashy wingers. Yet the beautiful game’s true connoisseurs know that some of the most influential players operate in the shadows, their contributions essential but rarely celebrated in Monday morning headlines. OddsMonkey, who offer value betting, created a listRead more

Past Footballers Who Now Own Football Clubs

Ronaldo Nazario in 2011

From dominating on the pitch to now taking control in the boardroom, there is a growing number of footballers who are transitioning from players to owners. While many hang up their boots and go on to pursue coaching or punditry, others have chosen to make bolder moves, investing their wealth and football knowledge in owningRead more

How Major Sporting Events Influence Betting Trends

Football betting odds

Major sporting events do more than just capture the world’s attention, they also dramatically shape how people place bets. From football world cups to high-stakes horse racing, these big occasions bring in a wave of activity across betting platforms. The hype and coverage of big events often change how and what people bet on. UnderstandingRead more

Make or Break Time for Ange Postecoglou

Ange Postecoglou

Premier League action has been on pause during the March international break but there has been little rest for Ange Postecoglou who has had plenty to mull over during the two weeks. The Australian came into the international break with his side a lowly 14th place in the table and himself the 3/1 second favouriteRead more